The supermarket lights that help customers find products
11 Nov 2020
In one of the first real-world trials of location-tracking lighting, customers at a supermarket in The Netherlands are using smartphones guided by lights to find products. Shoppers at the Albert Heijn store in Hoofddorp, Holland, use an app to locate products to an accuracy of less than 30cm. The installation is a testbed of Yellow Dot technology, which acts like a form of GPS for indoor retail applications. Our presenter explains the technology, its deployment and the feedback from the project.