Dr.-Ing. Christoph Peitz is Senior Director Sales & Business Development at OSRAM GmbH. At OSRAM he already established a new digital business unit called OSRAM EINSTONE and also worked as strategy and system expert for LED and digital transformation. Currently he is building up an IoT platform called LIGHTELLIGENCE. Among other positions he worked as a business consultant to establish new strategies for Lufthansa Technik. He started his career as product developer.