Simon is responsible for developing an industry ecosystem around VLC indoor positioning technology. This includes the YellowDot programme for lighting OEMs that offer compatible (YellowDot Certified) luminaires, and the Location Lab partner program for parties that offer compatible software and hardware to complement the technology. He has been with Signify, formerly Philips Lighting, for 7 years, where he co-founded the indoor positioning programme. Simon holds a PhD. in Business Administration from Rotterdam School of Management.